---
title: "Advertising campaign"
description: "Create an ad campaign that automatically applies a coupon to the cart from a landing link, with UTM parameters and a custom banner message."
url: https://www.ciklik.academy/en/acquisition/campagne-publicitaire/
lang: en
lastUpdated: 2026-10-09
---

# Advertising campaign

> Box store
>
> This page applies to box stores hosted by Ciklik. Using the PrestaShop module? [See the PrestaShop documentation](https://www.ciklik.academy/en/prestashop/).

## Watch the Video

[Video](https://player.vimeo.com/video/483035491)

## Create a Campaign

This campaign is set up so that visitors automatically have a discount in their cart to encourage them to place an order on your site. The configuration is done in 2 steps:

- creating the discount coupon
- creating the advertising campaign

Be careful not to enter special characters and use hyphens instead of spaces in the fields you fill in when creating a campaign.

### Create a Discount Coupon

For this step, go to the article dedicated to [creating a discount coupon](https://www.ciklik.academy/en/acquisition/creer-un-coupon-de-reduction/).

> Caution
>
> When creating your discount coupon, if it’s a campaign for subscriptions, make sure to link your coupon to the desired plans.

### Create an Advertising Campaign

1. Click on **Marketing > Conversion > Ad Campaigns**, then on **Create**.

2. In the **Coupon** field, enter the code (**Identifier** field) of the coupon you just created. This coupon must be active. It will be automatically added to the cart when visitors click on your ad’s destination link. This way, the user won’t have to type the coupon name for the discount to be effective; it will be automatically added to the cart.

3. Enter the **UTM parameters** to track your campaign reports in Google Analytics (source, UTM medium, content, and campaign). Avoid spaces and special characters for these fields.

4. Customize the banner message from the **Custom Message** field (HTML is accepted).

5. Get the automatically generated link (**URL** field, shown in the campaign details): this is your **campaign destination link**.

When the visitor clicks on this link, they will see the banner “**A discount of X amount has been added to your cart**”. The banner message can be customized in the advertising campaign details.

## See also

[Create a discount coupon](https://www.ciklik.academy/en/acquisition/creer-un-coupon-de-reduction/)

[Abandoned carts](https://www.ciklik.academy/en/acquisition/paniers-abandonnes/)

[Add Facebook Ads](https://www.ciklik.academy/en/parametres-marketing/ajouter-facebook-ads/)

[Page settings](https://www.ciklik.academy/en/contenu-pages/parametres-d-une-page/)