---
title: "Abandoned carts"
description: "Turn on up to three abandoned cart reminders by email or webhook, set their delays and bring customers back to their cart with a login link."
url: https://www.ciklik.academy/en/acquisition/paniers-abandonnes/
lang: en
lastUpdated: 2026-10-09
---

# Abandoned carts

> Box store
>
> This page applies to box stores hosted by Ciklik. Using the PrestaShop module? [See the PrestaShop documentation](https://www.ciklik.academy/en/prestashop/).

## Watch the Video

[Video](https://player.vimeo.com/video/727317480)

There are up to 3 abandoned cart reminders available. To activate a reminder:

1. Click on **Settings > Sites**, then on your site’s pencil icon, and go to the **Advanced trackers** tab.

2. Check the reminder’s box: **Abandoned Cart Follow-ups** for the 1st one, **2nd Follow-up** and **3rd Follow-up** for the next ones.

3. Enter its delay in minutes (**Abandoned Carts: Minutes**, **2nd Follow-up: Minutes**, **3rd Follow-up: Minutes**, 5000 maximum). The delay is counted from the cart’s creation.

When your site is created, the 3 reminders are enabled at 3 hours, 24 hours and 36 hours.

Once this feature is activated, you have 2 options:

- Customize the abandoned cart email in **Content > Email Templates** (see [Automated emails and their variables](https://www.ciklik.academy/en/contenu-mails/gestion-des-templates-des-mails-transactionnels/)). Without an active template, no email is sent. The 2nd and 3rd follow-ups use two other templates, created with your site, of type `Secondfollowup` and `Thirdfollowup`: edit them in the same list. These two types cannot be created again if they are deleted: deactivate them instead.
- Use webhooks: the idea here is to use a tool like [Make](https://www.make.com) or [Zapier](https://zapier.com) to trigger scenarios of your choice (send data to Mailchimp or your CRM, for example, send an SMS, …)

The **`{link}`** variable is available for your email reminders or through webhooks: The customer using this link will arrive directly at their cart summary while being logged into their account. This link is valid for 48 hours for security reasons.

You can combine this variable with an advertising campaign to offer a discount already applied to the cart when the person clicks to complete their order.

> Caution
>
> Only carts from logged-in customers who have neither an order nor a subscription yet are considered for these reminders.

Carts containing shop products are cleared every 48 hours. This prevents deactivated products from being ordered because they were added to the cart when they were active.

## I Use the Abandoned Cart Email Template

You can modify the message content and consider a scenario where you offer a discount, for example. You can create a [UTM campaign](https://www.ciklik.academy/en/acquisition/campagne-publicitaire/) and the link can be added to the “I order” button!

## I Use Webhooks

Enter the URL provided by Make or Zapier directly in the Advanced trackers tab of your site, in the **Webhook URL: Abandoned Carts** field (1st reminder), **2nd Webhook** or **3rd Webhook**. When a reminder has a webhook URL, it is sent through the webhook instead of the email.

Various elements are sent in the webhook notification:

- the cart number
- a unique number for the user
- first name
- last name
- phone number
- the cart’s email address
- the cart creation date
- the first item in the cart
- the cart recovery link (`link`) and its short version (`short_link`)
- the iteration to build your scenario with multiple reminder emails

This mechanism is separate from **site webhooks** (subscriptions, orders, customers, etc.): it has its own payload format (the fields listed above), a dedicated sending queue, and no log to consult in case of failure. For all other Ciklik events, see [Webhooks](https://www.ciklik.academy/en/webhooks/).

## See also

[Automated emails and their variables](https://www.ciklik.academy/en/contenu-mails/gestion-des-templates-des-mails-transactionnels/)

[Advertising campaign](https://www.ciklik.academy/en/acquisition/campagne-publicitaire/)

[Create a discount coupon](https://www.ciklik.academy/en/acquisition/creer-un-coupon-de-reduction/)