Abandoned Baskets

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To enable abandoned cart re-launch, click on Sites, then Edit and go to the Marketing Settings tab.

There are up to 3 abandoned cart relaunches.

To activate a reminder:
- Check the box to activate the abandoned cart reminder.
- Indicate the duration of time you consider that the cart is considered as abandoned.

Once this functionality is activated, you have 2 options:

customize the abandoned cart email in the list of email templates, from the left column
use webhooks: the idea here is to use a tool like Make or Zapier to trigger the scenarios of your choice (send data to Mailchimp or your CRM for example, send an SMS, ...)

The {link**}** variable is available for your email reminders or through webhooks: The customer using this link will arrive directly on the summary of his cart while being connected to his account.
This link is valid for 24H for security reasons.

The variable iteration is available in the webhooks to indicate the number of reminders you have done in your scenario.


Only the new baskets of new accounts are taken into account for these reminders.

Baskets containing products from the shop are emptied every 48 hours. This prevents deactivated products from being ordered because they were added to the cart when it was active.

I use the Abandoned Cart email template

You can change the content of the message and consider a scenario where you offer a discount for example. You can create a UTM campaign and the link can be filled in on the I order button!

I use webhooks

Enter the url provided by Make or Zapier directly in the Marketing Settings of your site, in the Webhook URL: Abandoned shopping carts section.

Different elements are sent in the webhooks notification:

the cart number
a unique number for the user
the first name
last name
phone number
the email address of the cart
the date the cart was created
the last item added to the cart
iteration to build your scenario with several reminder emails

Updated on: 24/01/2023