Add Facebook Ads

Log in with your Facebook Ads account

Once you are logged into the Facebook Ads interface, click on Menu, then Settings.

You will find your Pixel ID, which you can copy and paste in the Marketing Settings tab of your site in Facebook Custom Audience ID.

To verify that your Facebook pixel is correctly installed, you can use the [Google pixel helper] plugin (https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc). It is sometimes necessary to disable the ad blocker in your browser to view the information transmitted by this plugin.

You may be asked to verify the domain name. In this case, choose the DNS check method and add the TXT record to your domain, as shown here: Change DNS

Use the Conversion API

To go further

Read our blog post on how to use Facebook Ads for your subscription box site.

How to use Facebook Ads for my subscription box

Event list

Below is a list of events if you want to do retargeting

AddToCart : when a person choose a package, sent to add to cart
CompleteRegistration : when a user has registered
PageView: on each page viewed
Purchase: order confirmation

The CompleteRegistration event is used when the account is created. At this time, the data does not exist. Afterwards, you can choose to use it or not, making sure that it does not duplicate the Purchase event, which concerns the order confirmation (The CompleteRegistration event allows to notify Facebook that a user has registered on the site).

Updated on: 24/01/2023