Advertising Campaign

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Prerequisites

Start by creating your account on Facebook Ads and then link it to your site by following the procedure Add Facebook Ads.

Take a look at the use of Facebook Ads to follow the steps to create a campaign from this advertising network.

How to use Facebook Ads for my subscription box

Create a campaign

This campaign is set up so that visitors will automatically get a discount in their shopping cart to encourage them to order on your website. The configuration is done in 2 steps:

creation of the discount coupon
creation of the UTM campaign

Be careful not to fill in special characters and to use the dash instead of spaces in the fields you fill in when creating a campaign.

Create a discount coupon

For this step, go to the article dedicated to **creating a discount coupon****.**

Be careful when creating your discount coupon, if it is a campaign for subscription, remember to link your coupon to the desired formulas.

Create a UTM campaign

Click on UTM Campaign in the left column, in the Marketing section, then on Create:.

Enter the coupon name that you have just created and that will be automatically added to the cart when visitors click on the destination link of your ad. This way, the user will not have to type the name of the coupon for the discount to be effective, it will be automatically added to the cart.
Fill in the UTM parameters to find your way in your campaign reports in Google Analytics (source, UTM medium, content and campaign). Avoid spaces and special characters in these fields.
Customize the banner message from the Custom Message field

A link is automatically generated. This is the destination link of your campaign.

When the visitor clicks on this link, they will be able to view the banner "**A discount in the amount of X has just been added to your cart**."

Updated on: 24/01/2023