Automation of transactional emails

Transactional email automation

Email templates** from the left column are pre-configured to be sent automatically according to different scenarios:

Registration Notifications
Order confirmation
Your subscription is cancelled
Your subscription is active again
Refunds
Payment refused + next payment attempts
Shipping notice
First Box
Renewal of non monthly: to inform the subscriber in the case of 3 months, 6 months, 1 year, 5 days before the next withdrawal, that the subscription continues in tacit renewal and that he can pause it if necessary
Card expires: sent 10 days before the expiration of the credit card, the idea being to invite him to update his bank details before the next debit
Gift card relaunch: sent 2 days after the expiration of a gift card to invite the person to subscribe
Referral email: sent to the sponsor when a sponsored person has created a new account and subscribed, to inform the sponsor that he has a referral discount for his next debit.

You can personalize the content of these emails.

The form of the emails is raw. The goal is to ensure the good deliverability of the messages. You can fill in your logo and the color of the template in the appearance settings of your site.

They cannot be disabled. If a subscriber does not receive them anymore, it means that their subscription is on pause or that they have stopped.

These notifications are mandatory. For example, long subscriptions are subject to this rule of law that says the subscriber must be notified. This is not disengageable, if you disable the template, then the internal template of the application will take over.

On the other hand, some email templates will only be sent if you have configured certain campaigns and features. This is the case of templates for :

Anti Churn Campaign
Email Reactivation Campaign
Abandoned cart

It is possible to add a background email address on transactional emails (order confirmation, etc). This can be useful for services like Trustpilot.

You can fill in your logo which will be included in the header of the emails. It should not be an svg file. As in the body of the email, the files imported from the gallery should not be in svg.

Deliverability of transactional emails

You can find the status and tracking of their opening from the Sent emails section of the left column.

The email logs are kept for 6 months.

We are very vigilant on the good deliverability of transactional emails. We are on a dedicated IP, with an excellent reputation.

To guarantee the good deliverability of your transactional emails, you can reduce the amount of information in the emails, and delete all the spamwords: [https://fr.sendinblue.com/blog/liste-spam-words/]
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Then, make sure with 2-3 users to make non-spam declarations : it sends a very good signal to google.

Variables available by template

Template	Variables

Card expires <ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address2}</li><li>{zipcode}</li><li>{city}</li></ul>

Abandoned Cart <ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address2}</li><li>{zipcode}</li><li>{city}</li><li>{item}</li></ul>

Last Picking Failure	<ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address2}</li><li>{zipcode}</li><li>{city}</li><li>{link}</li></ul>
New Order	<ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address2}</li><li>{zipcode}</li><li>{em>relay</em>}</li><li>{city}</li><li>{resume}</li><ul>

Paused Subscription <ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{first_name}</li><li>{last_name}</li><li>{end_date}</li></ul>

Restart a subscription in 1 click <ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address2}</li><li>{zipcode}</li><li>{city}</li><li>{text}</li><li>{link}</li></ul>

Refund Validated

<ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{refund}</li><li>{first_name}</li><li>{last_name}</li></ul>

<ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address1}</li><li>{zipcode}</li><li>{city}</li></ul>

Re-launch Gift Cards <ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address2}</li><li>{zipcode}</li><li>{city}</li></ul>

2ncd pickup failure

<ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address2}</li><li>{zipcode}</li><li>{city}</li><li>{link}</li></ul>

User account creation <ul><li>{logo}</li><li>{domain}</li></ul>

Subscription Confirmation	<ul><li>{logo}</li><li>{domain}</li><li>{shop}</li><li>{creation_date}</li><li>{type_abo}</li><li>{plan_price}</li><li>{reduc}</li><li>{total}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address_1}</li><li>{zipcode}</li><li>{<em>relay</em>}</li><li>{city}</li><li>{resume}</li><li>{referral_url}</li><li>{end_date}</li><li>{next_billing}</li></ul>
Long subscription will renew	<ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{creation_date}</li><li>{type_abo}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address_1}</li><li>{zipcode}</li><li>{city}</li><li>{referral_url}</li><li>{next_billing**}</li><ul>
3rd Failure to Reclaim	<ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address2}</li><li>{zipcode}</li><li>{city}</li><li>{link}</li></ul>
1st failure to retrieve	<ul><li>{shop}</li><li>{logo}</li><li>{domain}</li><li>{first_name}</li><li>{last_name}</li><li>{address}</li><li>{address2}</li><li>{zipcode}</li><li>{city}</li><li>{link}</li></ul>

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Updated on: 24/01/2023

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