Facebook Ads Updates

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Updates are needed for Facebook Ads, following the past changes for IOS.

Step 1:

You will need to run a check on your domain name. To do this, select the add a DNS record option and send us by email the record in TXT format that we will add to your domain.

Step 2:

There is now a prioritization of events at Facebook. In other words, 8 events will be reported (by default, Facebook will select the 8 most relevant events on your account).

You must rank them in order of importance.

Conversions are brought up differently because Facebook will only keep the last step.

The time to pass these modifications, the campaigns are paused for 72H.

Updated on: 24/01/2023