Marketing actions to boost acquisition

Now that your site is created, you will be able to configure some marketing tools to gain visibility and optimize conversion on your site!

Action 1: Marketing parameters on your site

You will be able to link different marketing services on your site, like your facebook, tiktok, analytics, ...

It is also from this section that you will be able to fill in your Affilae login to set up affiliate programs.

You just have to fill in your identifier for this service from the Marketing Settings tab of your site, by clicking on Sites, then on Modify.

The presence on social networks is essential to gain visibility.
We recommend that you use the Facebook Conversion API on your site to optimize the targeting of your ads from the Facebook ad network.

Use the Facebook Conversion API

The conversion API is also available for Tiktok: Learn more

Action 2 : Sponsorship

You can set up a referral program from the Marketing Settings tab of your site.

Enter a amount for the sponsor and/or the sponsored person and activate the feature.
Remember to customize the content of the automatic email sent to the sponsor from the Marketing section of the left column, Email Template tab (Type: Sponsorship enabled).

You can also create a free content page to present your sponsorship offer on your site!

Access the full documentation article:
Propose a sponsorship program

Action 3: Abandoned carts

Remember to activate the 3 available abandoned cart reminders and to customize the content of the reminder emails.

Activate these reminders from the Marketing settings tab of your site and indicate after how many minutes each email will be sent in relation to the moment when the cart is considered as abandoned.

Be sure to keep the link variable in the content of each reminder email.
The recipient of the email, by clicking on the link, will be directly connected to his account and will find his cart where he left it.

Read the full article in the documentation:
Activate abandoned cart reminders

Action 4: Acquisition campaign

At the launch of your activity, or for an acquisition operation, you can choose to propose a fairly aggressive discount as an incentive to subscribe to your subscription formula.

Once you have created your discount coupon and linked it to a plan, create an acquisition campaign from the Marketing section in the left-hand column (onglat Advertising campaign).

A url will then be generated by the application, which you can use as a destination link from your advertising agencies.

When arriving on your site via this url, the visitor will see a banner informing him of the offer and the coupon is already applied to his basket, without the need to enter any promotional code.

Go to the complete article in the documentation :
Create an acquisition campaign

Tracking marketing actions

Find the details of sales and revenue generated according to the marketing actions activated on your site from the KPI > Acquisition section in the left column.

Customize automatic emails

Whether it's the email sent to the sponsor as part of the sponsorship program or the reminder emails sent as part of an abandoned cart, you have the ability to customize the subject and content.

Click on Marketing in the left column, then Email template, and on Edit in front of the email in question.

You have the option to stay with a transactional text email format or to create your own template.

Access the complete documentation articles:
Automatic emails
Using email templates

These automatic emails are sent on your behalf with an excellent deliverability rate.

You can find the deliverability and opening information by email object in the Orders > Sent emails section on the left column.

Updated on: 24/01/2023