Marketing actions to limit churn

In subscription models, one of your priorities will be to retain your subscribers, and thus optimize their retention.

Action 1: Activate the unsubscribe tunnel

Activating the unsubscribe tunnel will allow you to build different scenarios when a customer tries to unsubscribe from his account space, to encourage him to stay subscribed.

First of all, you will ask them to answer one or more questions to find out the reasons for their unsubscription: is it a problem with the quality of the products, the delivery, the subscription offer, ...

You will find the answers to these questions in the Survey section of the left-hand column and will thus know on which levers to work to improve your offer.

Once the questionnaire is completed, your customer will have 2 options:
- pause the subscription** or
or
- continue with the termination of their subscription.

In the first case, he will choose the pause duration for his subscription, at the end of which it will automatically resume.

In the second case, you will be able to propose a discount of the amount of your choice which will be applied to the renewal of his subscription to encourage him to remain subscribed.

Read the full article in the documentation :
Customize the unsubscribe tunnel

Action 2: Create an anti-churn campaign

Creating an anti-churn campaign will allow you to catch up on a percentage of unpaid invoices by automating a reminder to customers who have a closed order due to payment failure.

When renewing a subscription, if the debit is unsuccessful, 3 other debit attempts are programmed.
If the last attempt fails, the order is closed for non-payment but the subscription remains active.

To catch this volume of unpaid, the anti-churn feature will allow you to remind your subscribers with a promotional offer encouraging them to accept it and finalize their order.

Read the full article in the documentation:
Setting up an anti-churn campaign

Action 3: Follow up with inactive subscribers

Set up this action from the application to address a targeted reminder to inactive subscribers or to subscribers whose credit card is about to expire.

Go to the full documentation article:
Remind Inactive Subscribers

Marketing Action Tracking

Find out the details of sales and revenue generated according to the marketing actions activated on your site from the KPI > Churn section in the left column.

Customize automatic emails

You have the ability to customize the subject and content of reminder emails sent to your customers.

Click on Marketing in the left column, then Email template, and on Edit in front of the email in question.

You have the possibility to stay on a transactional text email format or to create your own template.

Access the complete documentation articles:
Automatic emails
Using email templates

These automatic emails are sent on your behalf with an excellent deliverability rate.

You can find the deliverability and opening information by email object in the Orders > Sent emails section on the left column.

Updated on: 24/01/2023