--- title: "Reports and analytics" description: "Discover the built-in reports in your Ciklik back-office to manage your subscription business day to day." url: https://www.ciklik.academy/en/kpi-et-donnees-clients/rapports-et-analyses/ lang: en lastUpdated: 2026-10-09 --- # Reports and analytics > Box and PrestaShop > > This page applies to both box stores and PrestaShop stores. Reports on shipping slips and gift cards only apply to box stores. Your Ciklik back-office includes ready-to-use reports, organized by business area. They help you track your performance, spot warning signs, and make informed decisions, without any external tools. Each report is accessible from the corresponding list of your back-office, via the dropdown menu located above the main table. ## Subscriptions ### Revenue by subscription frequency This report shows, for each frequency and plan, the number of active subscribers, the average price, the estimated monthly revenue and the annualized revenue, computed from plan prices. You can immediately see which frequencies generate the most revenue. **Why it matters:** you identify your most profitable plans and can adjust your offerings accordingly. If a frequency underperforms, it may be time to revisit its pricing or content. **Real-world example:** you notice that quarterly subscriptions account for 60% of your revenue while representing only 30% of your subscribers. You decide to promote this plan more prominently on your site. **How to access:** **Sales > Subscriptions**, then choose “Revenue by Frequency” in the dropdown menu above the table. ### At-risk subscriptions This report identifies subscriptions showing warning signs: paused subscription, expiration date within the next 30 days, or scheduled automatic pause. It gives you a consolidated view of subscribers likely to churn. **Why it matters:** you can take proactive steps to retain these customers before they cancel. Reaching out to a subscriber whose subscription expires in 10 days is far more effective than noticing their departure after the fact. **Real-world example:** you spot 15 subscribers whose subscription expires next month. You send them a personalized email inviting them to renew. **How to access:** **Sales > Subscriptions**, then choose “At-Risk Subscriptions” in the dropdown menu above the table. ### Churn rate by frequency This report compares the cancellation rate (churn) across subscription frequencies. You can see at a glance which frequencies retain customers best and which ones are problematic. **Why it matters:** you detect whether certain frequencies cause more cancellations than others. This can reveal pricing issues, subscriber fatigue, or a gap between expectations and the actual content received. **Real-world example:** your monthly plan shows a 12% churn rate versus 4% for quarterly. You decide to offer a discount to encourage monthly subscribers to switch to a longer commitment. **How to access:** **Sales > Subscriptions**, then choose “Churn by Frequency” in the dropdown menu above the table. ### Ready to ship This report lists active subscriptions on fixed-period plans that do not have a shipping slip yet for the current cycle. It shows the customer, the site and the plan. **Why it matters:** you see at a glance which subscribers to serve before your next shipment. **How to access:** **Sales > Subscriptions**, then choose “Ready to Ship” in the dropdown menu above the table. ### Blocked renewals This report only appears if you have a PrestaShop site. It lists subscriptions whose renewal did not go through, with the columns “Cause”, “Products concerned”, “Days blocked”, “Postponements” and “Next attempt”. **Why it matters:** you spot the cause of each block (shop unreachable, deleted variant, out of stock, etc.) and fix it before the next attempt. **How to access:** **Sales > Subscriptions**, then choose “Blocked renewals” in the dropdown menu above the table. ### Most purchased gift cards This report counts the gift cards purchased for each plan and each site, from most to least purchased. **How to access:** **Sales > Subscriptions > Gift Cards**, then choose “Most Purchased” in the dropdown menu above the table. --- ## Orders ### First orders vs renewals This report separates your orders between first-time subscriptions (new customers) and renewals (existing customers). You can track the balance between acquisition and retention. **Why it matters:** a healthy subscription business relies on a good ratio between new subscribers and renewals. If your renewals are dropping, it’s a retention signal that needs to be addressed first. **Real-world example:** in January, 80% of your orders were renewals. By March, that number drops to 55%. You investigate and discover a quality issue with the February box that triggered a wave of cancellations. **How to access:** **Sales > Orders**, then choose “First Order vs Renewal” in the dropdown menu above the table. ### Monthly revenue trend This report displays your revenue evolution month by month as a table (paid orders, revenue, average basket, shipping fees, discounts). You can spot trends, seasonality, and unusual variations. **Why it matters:** you track your business growth over time and can correlate variations with your actions (marketing campaigns, pricing changes, new product launches). **Real-world example:** you observe a revenue spike in December thanks to gift boxes, followed by a dip in January. You plan a referral offer in January to offset this seasonal drop. **How to access:** **Sales > Orders**, then choose “Monthly Revenue” in the dropdown menu above the table. ### Order breakdown by status This report breaks down your orders by status: paid, pending, scheduled, failed, canceled, etc., with the number of orders, revenue, average basket and share of each status. You get an instant snapshot of your order book. **Why it matters:** you detect bottlenecks. An unusually high number of “pending” orders may signal a payment processing issue or a delay in your preparation workflow. **Real-world example:** you notice 50 orders stuck in “pending” status for 3 days. You identify a technical issue with your payment provider and resolve it quickly. **How to access:** **Sales > Orders**, then choose “Orders by Status” in the dropdown menu above the table. ### Average basket by plan This report calculates the average amount spent per order, broken down by subscription plan. You can compare the commercial performance of each offering. **Why it matters:** you identify which plans generate the highest average basket and which ones could benefit from an upsell strategy (add-on products, paid options). **Real-world example:** your “Discovery” plan shows an average basket of 25 euros, compared to 42 euros for “Premium.” You decide to offer an exclusive add-on for the Discovery plan to increase its average basket. **How to access:** **Sales > Orders**, then choose “Average Basket by Plan” in the dropdown menu above the table. --- ## Payments ### Payment method performance This report compares the payment gateways used by your subscribers (Stripe, PayPal, GoCardless, etc.): transaction volume, amount, success rate, number of failures and refund rate for each. **Why it matters:** you identify whether a payment method is underperforming. An unusually high failure rate on a specific channel may indicate a technical issue to fix, or lead you to reconsider the options you offer. **Real-world example:** you notice that PayPal shows an 8% failure rate compared to 2% for credit cards. You contact your account manager to investigate. **How to access:** **Sales > Transactions**, then choose “Payment Gateway Performance” in the dropdown menu above the table. --- ## Products ### Best-selling products This report ranks your products by sales volume. You can immediately see which items are most popular with your subscribers. **Why it matters:** you can guide your purchasing and box composition decisions. A highly popular product should be restocked as a priority; a product that doesn’t sell can be replaced. **Real-world example:** your artisanal lavender soap has been the top-selling product for 3 months. You negotiate a larger volume with your supplier to get a better price. **How to access:** **Products > Products**, then choose “Best-Selling Products” in the dropdown menu above the table. ### Best-selling gift cards This report ranks your gift cards by sales volume and amount. You can identify the most attractive gift card options. **Why it matters:** you adjust your gift card offering based on actual demand. If a specific amount or duration stands out, you can highlight it on your website. **Real-world example:** the 3-month gift card accounts for 70% of your gift card sales. You create a dedicated banner on your homepage for the holiday season. **How to access:** **Products > Products**, then choose “Best-Selling Gift Cards” in the dropdown menu above the table. ### Best reviews This report ranks customer reviews from the highest rating to the lowest. **Why it matters:** you quickly find your most positive reviews, for example to highlight them on your shop. **How to access:** **Products > Reviews**, then choose “Best Reviews” in the dropdown menu above the table. --- ## Marketing ### Promo code ROI This report measures the performance of your promotional codes: number of uses, revenue generated, and cost of the discount given. You can evaluate the return on investment for each promotion. **Why it matters:** you distinguish promotions that attract profitable customers from those that only draw bargain hunters. This helps you refine your promotional strategy. **Real-world example:** your “WELCOME20” code generated 150 new subscriptions, 80% of which are still active after 3 months. Meanwhile, the “SALE50” code attracted 200 subscriptions, but 60% canceled after the second month. You now know which discount level works for acquiring loyal customers. **How to access:** **Marketing > Coupons**, then choose “Promo Code ROI” in the dropdown menu above the table. ### Performance This report counts, for each coupon code, the number of paid orders that used it. **How to access:** **Marketing > Coupons**, then choose “Performance” in the dropdown menu above the table. --- ## Logistics ### Shipment volume by carrier This report breaks down your shipments by carrier (Colissimo, Mondial Relay, Chronopost, etc.). You can track the number of shipping slips and the share assigned to each provider, site by site. **Why it matters:** you negotiate better rates by leveraging concrete data. You can also detect an imbalance if one carrier handles too much volume. **Real-world example:** you ship 70% of your parcels via Colissimo. Armed with this figure, you contact your Colissimo sales representative to renegotiate your rates based on volume. **How to access:** **Sales > Shipping Slips**, then choose “Shipping Volume by Carrier” in the dropdown menu above the table. --- ## Customers ### Top customers by lifetime value This report ranks your customers by lifetime value (total amount spent since their first order). You can identify your best customers and those who contribute most to your revenue. **Why it matters:** your best customers deserve special attention. This report helps you target your loyalty efforts (gifts, exclusive access, personalized thank-yous) at the people who matter most to your business. **Real-world example:** your top 20 customers account for 15% of your annual revenue. You send them a bonus product in their next box with a personalized thank-you note. **How to access:** **Sales > Users**, then choose “Top Customers (Lifetime Value)” in the dropdown menu above the table. --- ## Tips to get the most out of your reports - **Review your reports every week.** Regular analysis helps you catch anomalies quickly, before they have a lasting impact on your business. - **Cross-reference reports.** For example, if the “At-risk subscriptions” report shows an increase, check the “Orders by Status” report to see if payment failures are rising too. - **Use reports to prepare seasonal decisions.** The monthly revenue trend helps you anticipate slow periods and plan your marketing actions accordingly. - **Share key figures with your team.** Reports are an excellent tool for aligning your team on current priorities. ## See also [Dashboard and KPI](https://www.ciklik.academy/en/kpi-et-donnees-clients/dashboard-et-kpi/) [Create a discount coupon](https://www.ciklik.academy/en/acquisition/creer-un-coupon-de-reduction/) [Stripe financial reports](https://www.ciklik.academy/en/paiements/recuperation-des-rapports-financiers-stripe/)