---
title: "Add Facebook Ads"
description: "Install the Facebook pixel and the Conversions API on your store from the Advanced trackers tab, and check the list of events sent to Facebook."
url: https://www.ciklik.academy/en/parametres-marketing/ajouter-facebook-ads/
lang: en
lastUpdated: 2026-10-09
---

# Add Facebook Ads

> Box store
>
> This page applies to box stores hosted by Ciklik. Using the PrestaShop module? [See the PrestaShop documentation](https://www.ciklik.academy/en/prestashop/).

## Connect with your Facebook Ads Account

1. Once logged into the **Facebook Ads** interface, click on Menu, then **Settings**.

2. You will find your **pixel ID**: copy and paste it into the **Advanced trackers** tab of your site, in the **Facebook Custom Audience ID** field.

To verify that your Facebook pixel is correctly installed, you can use the [Facebook Pixel Helper](https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc) plugin. It is sometimes necessary to disable the ad blocker in your browser to view the information transmitted by this plugin.

A **domain name verification** may be required. In this case, choose the **DNS verification** method and add the **TXT record** at your domain level, as shown here: [Modify DNS](https://www.ciklik.academy/en/administration/modifier-les-dns/)

## Using the Conversion API - Going Further

To also send your events through the Conversion API (server-side), fill in the **Facebook Token** field in the same **Advanced trackers** tab. This token is generated in Facebook’s Events Manager, from your pixel’s settings.

Check out our blog article dedicated to using Facebook Ads for your subscription box site.

[How to use Facebook Ads for my subscription box](https://www.boxraiser.com/facebook-ads-box-abonnement/)

## Event List

The pixel installed by Ciklik sends these events, useful for your retargeting audiences:

- *PageView*: on each page view, sent by the pixel as soon as it loads
- *AddToCart*: when a plan, an add-on or a product is added to the cart
- *CustomizeProduct*: when the person customizes a plan
- *CompleteRegistration*: when an account is created in the checkout, and when a visitor subscribes to the newsletter
- *Purchase*: on the order confirmation page

With the **Facebook Token**, several events are also sent through the Conversion API: AddToCart (plans and add-ons), CustomizeProduct, CompleteRegistration (account creation) and Purchase. They carry the same event ID as their browser version, which lets Facebook deduplicate them.

The CompleteRegistration event reports a sign-up, not a purchase. If you use it as a campaign goal, make sure you do not count it on top of Purchase.

## With Google Tag Manager

Ciklik already installs the pixel as soon as the **Facebook Custom Audience ID** field is filled in. Do not also add a Facebook tag in Google Tag Manager: every event would be sent twice.

If you prefer to manage the pixel in Google Tag Manager, leave this field empty and fire your tags on the data layer events: `addToCart` for add to cart and `purchase` (or `order.confirmation`) for the purchase. The `virtual_page_view` event of older tutorials no longer exists. The full list is in [Google Analytics 4, Google Ads and Tag Manager](https://www.ciklik.academy/en/parametres-marketing/google-analytics-ads-et-tag-manager/#data-layer-events-google-tag-manager). In that case, Ciklik’s Conversion API does not work: it needs both fields.

## See also

[Google Analytics 4, Google Ads and Tag Manager](https://www.ciklik.academy/en/parametres-marketing/google-analytics-ads-et-tag-manager/)

[Add your TikTok pixel and conversion API](https://www.ciklik.academy/en/parametres-marketing/ajouter-votre-pixel-tiktok-et-son-api-de-conversion/)

[Advertising campaign](https://www.ciklik.academy/en/acquisition/campagne-publicitaire/)