---
title: "Add your TikTok pixel and conversion API"
description: "Create your TikTok pixel, generate an Events API access token and enter both in the Advanced trackers tab of your site to track your conversions."
url: https://www.ciklik.academy/en/parametres-marketing/ajouter-votre-pixel-tiktok-et-son-api-de-conversion/
lang: en
lastUpdated: 2026-10-09
---

# Add your TikTok pixel and conversion API

> Box store
>
> This page applies to box stores hosted by Ciklik. Using the PrestaShop module? [See the PrestaShop documentation](https://www.ciklik.academy/en/prestashop/).

## Watch the Video

[Video](https://player.vimeo.com/video/696936151)

## Connect with your TikTok Account

1. Once your TikTok advertising account is created, click on **Assets** then **Events**. Choose **Web Events**.

2. Create a **pixel** by clicking on **Set Up Web Events** and select **Events API** then **Manually Set Up Events API** and name your pixel.

3. To use the TikTok Conversion API, you will need to **generate an access token**: click on **next** and you will access the button that allows you to generate this token.

4. Go to your **Ciklik account**. Click on **Settings > Sites**, then on your site’s pencil icon, and go to the **Advanced trackers** tab.

5. Enter your pixel (**TikTok Pixel** field) and your token (**TikTok Token** field).

The pixel is loaded in the browser, and events are also sent server-side thanks to the token.

From your TikTok account, events will be created automatically after a few hours.

## See also

[Add Facebook Ads](https://www.ciklik.academy/en/parametres-marketing/ajouter-facebook-ads/)

[Google Analytics 4, Google Ads and Tag Manager](https://www.ciklik.academy/en/parametres-marketing/google-analytics-ads-et-tag-manager/)

[Advertising campaign](https://www.ciklik.academy/en/acquisition/campagne-publicitaire/)