--- title: "Marketing Parameters and Advanced trackers tabs" description: "Field-by-field guide to your site's Marketing Parameters and Advanced trackers tabs: tracking, referral, payment retries and abandoned carts." url: https://www.ciklik.academy/en/parametres-marketing/onglets-parametres-marketing-et-trackers-avances/ lang: en lastUpdated: 2026-10-09 --- # Marketing Parameters and Advanced trackers tabs > Box store > > This page applies to box stores hosted by Ciklik. Using the PrestaShop module? [See the PrestaShop documentation](https://www.ciklik.academy/en/prestashop/). These two tabs hold your site’s marketing settings. To open them: 1. Go to **Settings > Sites**. 2. Click the **Edit** icon (pencil) of your site. 3. Open the **Marketing Parameters** or **Advanced trackers** tab, change the fields, then click **Update**. ## Marketing Parameters tab | Field | Purpose | | -------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Adwords Tag ID** | ID of your Google Ads tag (`AW-...`). Only loaded when **Google Analytics ID** is filled in. See [Google Analytics 4, Google Ads and Tag Manager](https://www.ciklik.academy/en/parametres-marketing/google-analytics-ads-et-tag-manager/). | | **Google Analytics ID** | GA4 measurement ID (`G-...`). Ciklik loads the Google tag on every page. The `UA-123455` example shown in the field is outdated. | | **Google Maps API Key** | Google Maps key used by the DPD pickup point selector. See [Pickup points](https://www.ciklik.academy/en/expeditions/points-relais/). | | **Google Tag Manager** | ID of your container (`GTM-...`), loaded on every page. | | **Payment retry: days between two attempts** | Required. Number of days between two payment attempts after a failure (3 by default, 4 attempts at most). A sequence such as `1:3;2:4;3:8` sets a delay per attempt. See [Payment retry: Rebill](https://www.ciklik.academy/en/paiements/tentatives-de-prelevements-rebill/). | | **Referral Program** | Turns on your subscribers’ referral link. | | **Referee Reward** | Fixed discount for the referred person: a coupon added to their cart when they arrive through the referral link, valid on their first subscription order. | | **Referrer Reward** | Fixed discount for the referrer, deducted from their next subscription payment once the referred person places their first order. One discount per payment, not cumulative. | | **Mondial Relay Merchant Key** | Brand code used by the Mondial Relay pickup point selector. A value is pre-filled when the site is created. | | **Webhooks** | One line per event: the event key on the left, the receiving URL on the right. See [Activating and testing a webhook](https://www.ciklik.academy/en/webhooks/activer-et-tester-un-webhook/). | | **Discount for Subscribers** | Discount on shop products for a customer with an active subscription. Enter a value between 0 and 1: `0.1` for 10%. The discount is added to the cart on a “Subscriber discount (x%)” line. Not shown when the site is created. | > Caution > > Referral only works when **Referee Reward** and **Referrer Reward** are both filled in. See [Referral](https://www.ciklik.academy/en/acquisition/parrainage/). ## Advanced trackers tab | Field | Purpose | | -------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | **Facebook Custom Audience ID** | Numeric ID of your Facebook pixel. Ciklik loads the pixel on every page. See [Add Facebook Ads](https://www.ciklik.academy/en/parametres-marketing/ajouter-facebook-ads/). | | **Facebook Token** | Token linked to the pixel for the Facebook Conversion API (at least 6 characters). Only visible in the edit form. | | **TikTok Pixel** | ID of your TikTok pixel. Ciklik loads the pixel on every page. See [Add your TikTok pixel](https://www.ciklik.academy/en/parametres-marketing/ajouter-votre-pixel-tiktok-et-son-api-de-conversion/). | | **TikTok Token** | Token linked to the pixel for the TikTok Conversion API (at least 6 characters). Only visible in the edit form. | | **Affilae Identifier** | Affilae program ID: 24 hexadecimal characters (digits and letters a to f). Ciklik then installs the Affilae scripts. See [Affilae affiliate program](https://www.ciklik.academy/en/acquisition/programme-d-affiliation-affilae/). | | **Abandoned Cart Follow-ups** | Turns on the 1st abandoned cart follow-up. | | **Webhook URL: Abandoned Carts** | Optional. When filled in, the 1st follow-up is sent to this URL instead of by email. | | **Abandoned Carts: Minutes** | Delay of the 1st follow-up, in minutes after the cart was created (5000 at most). | | **2nd Follow-up**, **2nd Webhook**, **2nd Follow-up: Minutes** | Same settings for the 2nd follow-up. | | **3rd Follow-up**, **3rd Webhook**, **3rd Follow-up: Minutes** | Same settings for the 3rd follow-up. | When a site is created, the three delays are set to 3 h, 24 h and 36 h. How follow-ups work is detailed in [Abandoned carts](https://www.ciklik.academy/en/acquisition/paniers-abandonnes/). ## See also [Google Analytics 4, Google Ads and Tag Manager](https://www.ciklik.academy/en/parametres-marketing/google-analytics-ads-et-tag-manager/) [Add Facebook Ads](https://www.ciklik.academy/en/parametres-marketing/ajouter-facebook-ads/) [Abandoned carts](https://www.ciklik.academy/en/acquisition/paniers-abandonnes/) [Referral](https://www.ciklik.academy/en/acquisition/parrainage/)