---
title: "Communicating with your customers"
description: "Segment your customer base and announce subscriptions on every channel to win your first subscribers on your PrestaShop store."
url: https://www.ciklik.academy/en/prestashop/bonnes-pratiques/communiquer-aupres-de-ses-clients/
lang: en
lastUpdated: 2026-10-09
---

# Communicating with your customers

It is important to plan communication actions with your customers and prospects to optimize the acquisition of your first subscribers. Here are some tips.

## **Segment your customer base**

An analysis of the **purchasing behavior** of your customer base will allow you to identify different customer segments, such as:

- customers acquired through certain marketing offers
- customers who have placed multiple orders
- customers who place regular orders and are loyal to certain products

It is with these segments that you have the best chance of **acquiring your first subscribers**.

Prepare highly personalized messages to inform them in advance that their favorite products are now available by subscription.

The following **benefits** can be highlighted:

- Commitment-free
- Flexible with the choice of frequency that suits the product’s usage
- Time savings
- Money savings

## **Communicate and acquire the first subscribers**

After targeting this first segment, you can expand your communication to your entire customer base.

All channels should be used and you should **not be afraid of repetition**: newsletter, personalized card accompanying new orders, etc.

Rely on **early customer reviews** to highlight your subscription service.

Be clear and comprehensive about how your subscriptions work by **writing a clear FAQ** and provide the right tools to your internal teams.

You will then need to promote subscriptions on your site, starting from the homepage with a **banner and dedicated section**.

You can also create a **specific page** that outlines the **benefits of subscription** and highlights the **most purchased subscription products**.

### See also

[Promoting subscriptions](https://www.ciklik.academy/en/prestashop/bonnes-pratiques/mettre-en-avant-l-abonnement/)

[Defining your subscription offer](https://www.ciklik.academy/en/prestashop/bonnes-pratiques/definir-son-offre-d-abonnement/)

[Building customer loyalty](https://www.ciklik.academy/en/prestashop/bonnes-pratiques/fideliser-ses-clients/)