--- title: "Sell individual products" description: "Sell individual products on your /shop e-shop: categories, product page, strikethrough price, options and stock, and a discount for subscribers." url: https://www.ciklik.academy/en/produits/vendre-un-produit-a-l-unite/ lang: en lastUpdated: 2026-10-09 --- # Sell individual products > Box store > > This page applies to box stores hosted by Ciklik. Using the PrestaShop module? [See the PrestaShop documentation](https://www.ciklik.academy/en/prestashop/). ## Watch the Video [Video](https://player.vimeo.com/video/568891199) ## Create Your E-shop You can customize the **banner** of your E-shop in **Settings > Sites**, by editing your site. From the **Appearance for** tab followed by your site name, upload your image in **E-Shop Banner** and fill in **E-Shop Banner Title** and **E-Shop Banner Description**. You can customize the meta title and meta description of your /shop page in the **Basic Configuration** tab of your site (**Shop Meta Title** and **Shop Meta Description** fields). Your shop is accessible at the /shop URL. To structure your shop and organize your products, start by creating your **product categories** in **Products > Categories**. If you don’t want to offer categories, you can create one called Shop for example and modify the URL of your E-shop item (if it’s offered in the [navigation menu](https://www.ciklik.academy/en/personnalisation-site/gestion-des-menus/) or in your footer) so that visitors land directly on the page with your products. ### Create a Product 1. Go to **Products > Products**, then click the create button. 2. Enter the **product name** and the **Rewritten URL** (which will be visible in the address bar of the web page, no special characters or spaces). 3. Select the **category** in which this product is offered. 4. Enter its price excluding VAT (**Amount** field) and its VAT rate (**Tax** field). You can offer a **strikethrough price product** on the shop by filling in the **Strikethrough Price** field of the product. 5. By checking the **active** box, the product will be visible on your site. Check the **Salable** box so that the product can be selected for ordering. Check the **virtual product** box if you want it to have no shipping costs for the product in question. The **Position** field sets the product’s display order in your e-shop, from smallest to largest. It appears once the product is created. 6. Enter the **quantity** for this product to activate stock management on the product. 7. You can then enter a **short description**, visible when products are displayed. By clicking on the product on your site, visitors can then view its details: this is where the two **Description** fields of the **Display** section are shown (visual editor and rich text). 8. For proper SEO of your product in search engines, fill in the **meta title** and **meta description** fields (no more than 180 characters). 9. You can finally add one or more **image(s)** to your product. Make sure it does not exceed 1 MB. The recommended size is 600 by 600 pixels. > Note > > It’s from creating a product that you create a gift card. In that case, the **Gift Card** box should be checked and you need to choose a plan in the **Plan** field. See [Gift Card](https://www.ciklik.academy/en/cartes-cadeaux/carte-cadeau/). ### Manage Options on Your Products When creating a product, you have the option to link **Options** (variations) to it. This will allow you to offer the product with different characteristics. 1. Go to **Products > Advanced > Characteristics** and create your different characteristics and for each of them the associated values. (Example: I create the color characteristic with the values yellow, red and green, then the size characteristic with the values S, M, L and XL for a garment). 2. These characteristics will be available when you create your **product options** in **Products > Advanced > Variations** (example of the red S option): - enter the desired characteristic(s) (**Variation Tag**) - link the product in question to the product option - if needed, fill in the **Quantity** and **Price Influence** of the option 3. From the product details, the **Default Option** field allows you to indicate the option that will be visible when clicking on the product in question from your site. Product options allow you to: - have **stock management** - offer a **price influence** depending on the chosen option **Enable stock management** for the product by entering a value in the quantity field. > Caution > > If the value 0 is entered in the quantity field, it is considered that there is no more stock and the product cannot be ordered for the chosen option. > > If you don’t want to manage your stock, you should leave this field empty. Fill in the **Price influence** field if the price is modified based on the option or variation chosen. ### Offer a Shop Discount to Subscribers A percentage discount for subscribers can be configured for any purchase on the shop. The discount percentage should be entered in the **Discount for Subscribers** field of the site’s **Marketing Parameters** tab (**Settings > Sites**). The format is a value between 0 and 1, such as 0.2 for 20%. ## See also [Offer products with subscription](https://www.ciklik.academy/en/abonnements/proposer-des-produits-a-l-abonnement/) [Offer a custom box with subscription](https://www.ciklik.academy/en/abonnements/proposer-un-coffret-sur-mesure-a-l-abonnement/) [Gift card](https://www.ciklik.academy/en/cartes-cadeaux/carte-cadeau/)