Reports and Analytics
Your Ciklik back-office includes 15 ready-to-use reports, organized into 7 business areas. They help you track your performance, spot warning signs, and make informed decisions — without any external tools. Each report is accessible from the corresponding section of your back-office, via the dropdown menu located above the main table.
Subscriptions
Section titled “Subscriptions”Revenue by subscription frequency
Section titled “Revenue by subscription frequency”This report shows how your revenue breaks down by the frequency chosen by your subscribers (monthly, bimonthly, quarterly, etc.). You can immediately see which frequencies generate the most revenue.
Why it matters: you identify your most profitable plans and can adjust your offerings accordingly. If a frequency underperforms, it may be time to revisit its pricing or content.
Real-world example: you notice that quarterly subscriptions account for 60% of your revenue while representing only 30% of your subscribers. You decide to promote this plan more prominently on your site.
How to access: from the Subscriptions section, dropdown menu above the table.
At-risk subscriptions
Section titled “At-risk subscriptions”This report identifies subscriptions showing warning signs: recent payment failures, credit cards expiring soon, or subscriptions inactive for several cycles. It gives you a consolidated view of subscribers likely to churn.
Why it matters: you can take proactive steps to retain these customers before they cancel. Reaching out to a subscriber whose card expires in 10 days is far more effective than dealing with a failed payment after the fact.
Real-world example: you spot 15 subscribers whose cards expire next month. You send them a personalized email inviting them to update their payment information.
How to access: from the Subscriptions section, dropdown menu above the table.
Churn rate by frequency
Section titled “Churn rate by frequency”This report compares the cancellation rate (churn) across subscription frequencies. You can see at a glance which frequencies retain customers best and which ones are problematic.
Why it matters: you detect whether certain frequencies cause more cancellations than others. This can reveal pricing issues, subscriber fatigue, or a gap between expectations and the actual content received.
Real-world example: your monthly plan shows a 12% churn rate versus 4% for quarterly. You decide to offer a discount to encourage monthly subscribers to switch to a longer commitment.
How to access: from the Subscriptions section, dropdown menu above the table.
Upcoming renewals
Section titled “Upcoming renewals”This report lists upcoming renewals for the period of your choice. You can see how many payments are scheduled, for what total amount, and on which dates.
Why it matters: you can forecast your cash flow and plan your order preparation volume. It’s also a useful indicator for logistics planning.
Real-world example: you see that 200 renewals are scheduled for next week. You check your inventory and adjust your shipping schedule accordingly.
How to access: from the Subscriptions section, dropdown menu above the table.
Orders
Section titled “Orders”First orders vs renewals
Section titled “First orders vs renewals”This report separates your orders between first-time subscriptions (new customers) and renewals (existing customers). You can track the balance between acquisition and retention.
Why it matters: a healthy subscription business relies on a good ratio between new subscribers and renewals. If your renewals are dropping, it’s a retention signal that needs to be addressed first.
Real-world example: in January, 80% of your orders were renewals. By March, that number drops to 55%. You investigate and discover a quality issue with the February box that triggered a wave of cancellations.
How to access: from the Orders section, dropdown menu above the table.
Failed orders
Section titled “Failed orders”This report lists orders that could not be completed (excluding credit card payment errors, which are handled separately). You can quickly identify technical or stock-related issues.
Why it matters: every failed order is a potentially frustrated subscriber. By resolving these errors quickly, you prevent cancellations caused by a poor experience.
Real-world example: you notice a series of failures on a specific product. After checking, the stock was at zero in your catalog. You restock and reprocess the affected orders.
How to access: from the Orders section, dropdown menu above the table.
Monthly revenue trend
Section titled “Monthly revenue trend”This report displays your revenue evolution month by month in chart form. You can spot trends, seasonality, and unusual variations.
Why it matters: you track your business growth over time and can correlate variations with your actions (marketing campaigns, pricing changes, new product launches).
Real-world example: you observe a revenue spike in December thanks to gift boxes, followed by a dip in January. You plan a referral offer in January to offset this seasonal drop.
How to access: from the Orders section, dropdown menu above the table.
Order breakdown by status
Section titled “Order breakdown by status”This report breaks down your orders by status: pending, paid, shipped, canceled, refunded, etc. You get an instant snapshot of your order book.
Why it matters: you detect bottlenecks. An unusually high number of “pending” orders may signal a payment processing issue or a delay in your preparation workflow.
Real-world example: you notice 50 orders stuck in “pending” status for 3 days. You identify a technical issue with your payment provider and resolve it quickly.
How to access: from the Orders section, dropdown menu above the table.
Average basket by plan
Section titled “Average basket by plan”This report calculates the average amount spent per order, broken down by subscription plan. You can compare the commercial performance of each offering.
Why it matters: you identify which plans generate the highest average basket and which ones could benefit from an upsell strategy (add-on products, paid options).
Real-world example: your “Discovery” plan shows an average basket of 25 euros, compared to 42 euros for “Premium.” You decide to offer an exclusive add-on for the Discovery plan to increase its average basket.
How to access: from the Orders section, dropdown menu above the table.
Payments
Section titled “Payments”Payment method performance
Section titled “Payment method performance”This report compares the different payment methods used by your subscribers (credit card, PayPal, etc.): transaction volume, success rate, and failure rate for each.
Why it matters: you identify whether a payment method is underperforming. An unusually high failure rate on a specific channel may indicate a technical issue to fix, or lead you to reconsider the options you offer.
Real-world example: you notice that PayPal shows an 8% failure rate compared to 2% for credit cards. You contact your account manager to investigate.
How to access: from the Payments section, dropdown menu above the table.
Products
Section titled “Products”Best-selling products
Section titled “Best-selling products”This report ranks your products by sales volume. You can immediately see which items are most popular with your subscribers.
Why it matters: you can guide your purchasing and box composition decisions. A highly popular product should be restocked as a priority; a product that doesn’t sell can be replaced.
Real-world example: your artisanal lavender soap has been the top-selling product for 3 months. You negotiate a larger volume with your supplier to get a better price.
How to access: from the Products section, dropdown menu above the table.
Best-selling gift cards
Section titled “Best-selling gift cards”This report ranks your gift cards by sales volume and amount. You can identify the most attractive gift card options.
Why it matters: you adjust your gift card offering based on actual demand. If a specific amount or duration stands out, you can highlight it on your website.
Real-world example: the 3-month gift card accounts for 70% of your gift card sales. You create a dedicated banner on your homepage for the holiday season.
How to access: from the Products section, dropdown menu above the table.
Marketing
Section titled “Marketing”Promo code ROI
Section titled “Promo code ROI”This report measures the performance of your promotional codes: number of uses, revenue generated, and cost of the discount given. You can evaluate the return on investment for each promotion.
Why it matters: you distinguish promotions that attract profitable customers from those that only draw bargain hunters. This helps you refine your promotional strategy.
Real-world example: your “WELCOME20” code generated 150 new subscriptions, 80% of which are still active after 3 months. Meanwhile, the “SALE50” code attracted 200 subscriptions, but 60% canceled after the second month. You now know which discount level works for acquiring loyal customers.
How to access: from the Marketing section, dropdown menu above the table.
Logistics
Section titled “Logistics”Shipment volume by carrier
Section titled “Shipment volume by carrier”This report breaks down your shipments by carrier (Colissimo, Mondial Relay, Chronopost, etc.). You can track the volumes assigned to each provider over the period of your choice.
Why it matters: you negotiate better rates by leveraging concrete data. You can also detect an imbalance if one carrier handles too much volume.
Real-world example: you ship 70% of your parcels via Colissimo. Armed with this figure, you contact your Colissimo sales representative to renegotiate your rates based on volume.
How to access: from the Shipping section, dropdown menu above the table.
Customers
Section titled “Customers”Top customers by lifetime value
Section titled “Top customers by lifetime value”This report ranks your customers by lifetime value (total amount spent since their first order). You can identify your best customers and those who contribute most to your revenue.
Why it matters: your best customers deserve special attention. This report helps you target your loyalty efforts (gifts, exclusive access, personalized thank-yous) at the people who matter most to your business.
Real-world example: your top 20 customers account for 15% of your annual revenue. You send them a bonus product in their next box with a personalized thank-you note.
How to access: from the Customers section, dropdown menu above the table.
Tips to get the most out of your reports
Section titled “Tips to get the most out of your reports”- Review your reports every week. Regular analysis helps you catch anomalies quickly, before they have a lasting impact on your business.
- Cross-reference reports. For example, if the “At-risk subscriptions” report shows an increase, check the “Failed orders” report to see if a technical issue is the root cause.
- Use reports to prepare seasonal decisions. The monthly revenue trend and upcoming renewals help you anticipate slow periods and plan your marketing actions accordingly.
- Share key figures with your team. Reports are an excellent tool for aligning your team on current priorities.