Offer products with subscription

Key points

On a Ciklik box store, a product becomes available by subscription as soon as you attach at least one frequency to it, created in Subscriptions > Advanced > Frequencies. On the product page, the customer then chooses their quantity (1, 2 or 3 products) and how often they want to be delivered. You can grant a percentage or fixed discount based on the quantity taken by subscription. The same setup is used to sell refills by subscription: Ciklik has no dedicated feature, a refill is sold as a standard subscription, at a frequency that matches the consumption rate.

You can offer subscription purchasing on product detail pages. The customer then selects their quantity and the frequency at which they want to be delivered, then completes their order.

You can add a promotional offer based on the number of products chosen for subscription.

Prerequisite: You must have created your product page. You can refer to the following article: Sell a product individually

Configure subscription purchasing from a product page

Step 1: Create subscription frequencies

Start by creating the subscription frequencies that will be available for subscription purchasing from your product pages.

Go to Subscriptions > Advanced > Frequencies.
Click the create button in the top right and fill in the form:
- Site
- Alert: check it to send renewal notifications for this frequency
- Interval: monthly, weekly, …
- Cycle Count: 1, 2, …

For a monthly frequency, enter: monthly interval and 1 cycle. The subscription will renew on the anniversary date, every month.

Step 2: Add subscription frequencies to the product

Go to Products > Products, then click the small eye icon (view) next to the product you want to offer with subscription.
From the product details, you will find the Frequencies section. Attach the previously created frequencies to the product.

As soon as a product has at least one frequency, its page offers subscription purchasing, in quantities of 1, 2 or 3 products.

Step 3: Create a promotional offer based on the number of products chosen for subscription

You have the option to offer a discount based on the quantity of products taken with subscription. Example:

1 product with subscription = -10%
2 products with subscription = -15%
3 products with subscription = -20%

This can be a percentage discount or a fixed amount.

To configure such an offer, from the product details, go to the Offers (Frequencies) section.
Click the create button of the section and configure your offer:
- Quantity: which product quantity the offer applies to
- Price: fill in if you are offering a fixed amount discount
- Percent Off: fill in if you are offering a percentage discount (enter 20 for 20%)
- Active: for the offer to be displayed on your product page
- Site: to link the offer to your site

Selling refills by subscription

Ciklik has no dedicated refill feature: a refill offer is built with the box store features described below. The idea: the starter product is sold once, the refill is sold by subscription, at a frequency close to the consumption rate.

The starter product, sold individually

Create the starter product (bottle, dispenser, kit) as an individual product, sold on your site’s /shop page. See Sell individual products.

If the customer takes a shop product when they subscribe, that product is added to the subscription’s shipping slip, with the same ship_ number (see Shipping slips management).

The refill, by subscription

Two ways to sell the refill:

	Product by subscription	Subscription plan
Where	Product page, Frequencies section (this page)	Subscriptions > Plans
Customer’s choice	Quantity (1, 2 or 3) and frequency among those attached to the product	The plan, with its frequency set by the Interval, Cycle Count and Shipment Count
Discount	Based on quantity, Offers (Frequencies) section	Plan price, coupons
Detailed page	Steps 1 to 3 above	Create a plan

With a plan, an addon of type Addon can act as the starter product: it is a special box shipped the first month, with an extra charge, after which the subscription continues on the plan. An addon of type Upsell with the Applies to each billing box checked adds a complementary product to every order of the subscription. See Addons.

A frequency that matches consumption

Choose the frequency based on how long a refill lasts. A frequency is defined by an Interval (monthly, weekly, …) and a Cycle Count: for example, a weekly interval and a cycle count of 6 for a refill every 6 weeks.

Attach several frequencies to the product to let the customer choose the pace that matches their consumption. The frequency’s Alert box sends renewal notifications.

When the subscriber still has stock

Pause by the subscriber: when they want to cancel from their account, the cancellation flow offers them a pause of 1 to 3 periods; the subscription resumes automatically when it ends.
Postponement by you: from Sales > Subscriptions, the Postpone Payment action postpones the next payment by 1 to 12 periods and extends the subscription accordingly. See Reschedule a payment.

Building loyalty with refill customers

Reserve a coupon for customers with an active subscription with the Subscribers only box. See Create a discount coupon.
Give subscribers a discount on all their shop purchases with the Discount for Subscribers field (Settings > Sites, Marketing Parameters tab). See Sell individual products.

Frequently asked questions

How do I offer a product by subscription on my box store?

Create frequencies in Subscriptions > Advanced > Frequencies, then attach them to the product from its Frequencies section. As soon as a product has at least one frequency, its page offers subscription purchasing.

What quantities can the customer take by subscription?

The customer chooses 1, 2 or 3 products on the product page, with the delivery frequency of their choice among those attached to the product.

Does Ciklik have a dedicated refill feature?

No. A refill is sold as a standard subscription: a product by subscription or a plan, at a frequency that matches the consumption rate, with the starter product sold individually.

How do I deliver a refill every 6 weeks?

Create a frequency with a weekly interval and a cycle count of 6, then attach it to the refill product.

What if a subscriber still has stock?

From the back office, the Postpone Payment action postpones their next payment by 1 to 12 periods. The subscriber can also choose a pause of 1 to 3 periods if they start cancelling from their account.