Reactivate expired subscriptions

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Follow Up on Inactive Subscriptions

The objective, for example, is to notify certain subscribers to reactivate their subscription. This may include customers whose subscription is inactive, or whose credit card is about to expire, …

Here we are discussing the example of subscribers who have an inactive subscription.

Find the list of people to resubscribe from Sales > Customers > Users, by selecting the “A réabonner” (to resubscribe) filter. You can then export your file.
Here, we are looking to notify customers about their subscription: we therefore isolate the rows from the subscription number column to create a CSV file.
Click on Settings > Sites, open your site’s detail page (eye icon) and select from the dropdown menu the action Manage Reactivations.

This single action groups all reactivation management steps. Select the desired mode:

Check eligibility

Choose the Check eligibility mode and import your CSV file. A new file is generated with several tabs (tab names are in French):

Valides (valid): these are the subscribers to whom you can send the notification (no ongoing subscription, plan of 3 months or less)
Appeler (call): isolated here are customers who already have another ongoing subscription. You may want to contact them by phone rather than send them the offer.
Non (no): these are subscribers whose plan lasts more than 3 months. Their phone number is provided so you can offer them a more specific deal.

Reactivate subscriptions

Choose the Reactivate subscriptions mode and import the file processed following the verification step. You can optionally enable the With discount option to offer a coupon (amount and expiration date).

Send campaign

Choose the Send campaign mode and import your CSV file.

Enter the discount amount offered.

Choose how the subscriber will be notified of this promotional offer to reactivate their subscription: SMS or email.

From the offer destination link, the person has the ability to update their bank details and accept the offer by clicking the yes I activate my subscription and benefit from the offer button. An order is then automatically created, with the discount coupon applied.

SMS Notification

Link your Vonage (formerly Nexmo) account to your site with the “Connect Vonage” action from the dropdown list of actions on your site’s detail page (Settings > Sites, eye icon).

The text used for the SMS contact is your site name. Also, if needed, remember to make a modification so that the contact name is readable, understandable, and not truncated (do not exceed 12 characters).

To limit the content of your message, make sure to use a shortened automatic login link. To do this, you can use bitly (a tool that shortens URLs).

Email Notification

You can enter the text that will appear in the email body.

This is a transactional email, with formatting similar to order confirmation or account creation emails.

Find this email (type Relancer un abonnement en 1 clic) in Content > Email Templates (see Automated emails and their variables). Be careful not to replace the values at this level.