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Add your TikTok pixel and conversion API

  1. Once your TikTok advertising account is created, click on Assets then Events. Choose Web Events.

  2. Create a pixel by clicking on Set Up Web Events and select Events API then Manually Set Up Events API and name your pixel.

  3. To use the TikTok Conversion API, you will need to generate an access token: click on next and you will access the button that allows you to generate this token.

  4. Go to your Ciklik account. Click on Settings > Sites, then on your site’s pencil icon, and go to the Advanced trackers tab.

  5. Enter your pixel (TikTok Pixel field) and your token (TikTok Token field).

The pixel is loaded in the browser, and events are also sent server-side thanks to the token.

From your TikTok account, events will be created automatically after a few hours.