Dashboard and KPI

Key points

Ciklik groups its subscription indicators into five dashboards in the KPI section: Revenue, Subscriptions, Acquisition, Revenue Recovery and Cohort, with a set of cards for each of your sites. The Cohort dashboard tracks subscriber retention month after month, and Revenue Recovery measures what your retention actions bring in: payment links, anti-churn campaigns, unsubscribe offers, pauses and reactivation campaigns. Churn is shown in the Churn by Frequency report under Sales > Subscriptions, which gives the Churn rate of each frequency. MRR is shown in the Revenue by Frequency report, in the same place: an Estimated MRR based on plan prices, for active subscriptions linked to a plan, those of box stores.

Open the dashboards

Expand the KPI section in the left column.
Choose a dashboard: Revenue, Subscriptions, Acquisition, Revenue Recovery or Cohort.

Each dashboard shows a set of cards for each of your sites. The site name comes before the card title. Most cards have their own period list at the top right (for example 2, 15, 30, 60 or 90 days, or 6, 9 or 12 months for monthly cards).

Revenue

Daily Revenue
Monthly Revenue
Renewals

Subscriptions

New Subscriptions
Renewal Revenue
Paused subscriptions
Restarted Subscriptions
New Subscribers per Month
Active & Expired Subscriptions
Live Subscriptions
Plan Distribution

Acquisition

Acquisition Campaign Conversions
Campaign Revenue
Abandoned Cart Clicks
Abandoned Cart Revenue
Referral Conversions
Referral Revenue
New Users

Revenue Recovery

Payment Links
Failed Rebill Recovery Revenue
Anti-Churn Campaigns
Anti-Churn Campaign Revenue
Unsubscribe Offer Conversions
Unsubscribe Offer Revenue
Cancellations Avoided via Pause
Post-Pause Revenue
Reactivation Campaign Conversions
Reactivation Campaign Revenue
Card Updates
Gift to subscription (box sites only)

Cohort

The Cohort dashboard tracks subscriber retention month after month. At the top of the card (labels shown in French):

switch between “Livraisons” (shipments) and “Commandes” (orders);
choose the starting month and the site;
choose a plan (shipments mode) or a frequency (orders mode);
optionally filter by “Code promo” (coupon code);
export the table with the XLSX button.

For detailed lists (at-risk subscriptions, monthly revenue, top customers, etc.), see Reports and Analytics.

Frequently asked questions

Where can I see my store’s MRR in Ciklik?

In Sales > Subscriptions, choose Revenue by Frequency in the dropdown menu above the table. This report shows an MRR estimated from plan prices, for active subscriptions linked to a plan, those of box stores.

How does Ciklik calculate the churn rate?

The Churn by Frequency report, in Sales > Subscriptions, gives for each frequency the share of canceled subscriptions among all subscriptions of that frequency.

How do I track subscriber retention month after month?

With the KPI > Cohort dashboard. Switch between Livraisons (shipments) and Commandes (orders), choose the starting month, the site and a plan or a frequency, then export the table as XLSX if needed.

Are the indicators split by site?

Yes. Each dashboard shows a set of cards for each of your sites, and the site name comes before the card title.

Why can’t I see the KPI section?

Your role is not allowed to view the indicators. Without this permission, the KPI section does not appear in the left column.