Marketing actions to boost acquisition
Now that your site is created, you can configure certain marketing tools to gain visibility and optimize conversion on your site!
Action 1: Marketing Settings on Your Site
Section titled “Action 1: Marketing Settings on Your Site”You can link different marketing services to your site, such as your Facebook, TikTok, Analytics accounts, …
This is also where you can enter your Affilae identifier to set up affiliate programs.
Simply enter your identifier for this service on your site (Settings > Sites, then the pencil icon): the Marketing Parameters tab for Google (Ads, Analytics, Tag Manager) and referral, the Advanced trackers tab for Facebook, TikTok, Affilae and abandoned cart follow-ups. Each field is detailed in Marketing Parameters and Advanced trackers tabs.
Having a presence on social networks is essential for gaining visibility. We recommend using the Facebook Conversion API on your site to optimize the targeting of your ads from the Facebook advertising platform.
Use the Facebook Conversion API
The Conversion API is also available for TikTok: Learn more
Action 2: Referral
Section titled “Action 2: Referral”You can set up a referral program from the Marketing Parameters tab of your site.
Remember to customize the content of the automatic email sent to the referrer from Content > Email Templates (Type: Referral validated).
You can also create a free content page to present your referral offer on your site!
Access the full documentation article: Offer a referral program
Action 3: Abandoned Carts
Section titled “Action 3: Abandoned Carts”Remember to activate the 3 available abandoned cart reminders and customize the content of the reminder emails.
Activate these reminders from the Advanced trackers tab of your site and indicate after how many minutes, counted from the cart’s creation, each email should be sent.
Make sure to keep the link variable in the content of each reminder email. The email recipient, by clicking on the link, will be directly logged into their account and will find their cart.
Access the full documentation article: Activate abandoned cart reminders
Action 4: Create Acquisition Campaigns
Section titled “Action 4: Create Acquisition Campaigns”Combine creating a discount coupon with an advertising campaign to encourage visitors to place an order on your site.
Simply create a coupon from Marketing > Conversion > Coupons and create an acquisition campaign from Marketing > Conversion > Ad Campaigns.
A URL will then be generated by the application, which you can use as a destination link from your advertising platforms.
When arriving on your site via this URL, the visitor sees a banner informing them of the offer and the coupon is already applied to their cart, without needing to enter any promotional code.
Access the full documentation article: Create an acquisition campaign
Marketing Actions Tracking
Section titled “Marketing Actions Tracking”Find the details of sales and revenue generated based on the marketing actions activated on your site from the KPI > Acquisition section in the left column (see Dashboard and KPI).
Customize Automatic Emails
Section titled “Customize Automatic Emails”Whether it’s the email sent to the referrer as part of the referral program or the reminder emails sent to people who abandoned their cart, find the content of each template in Content > Email Templates.
Add your TikTok pixel and its Conversion API Use email templates
These automatic emails are sent on your behalf with an excellent deliverability rate.
Find deliverability and open rate information by email subject from Settings > Advanced > Sent Emails.