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Add Facebook Ads

Connect with your Facebook Ads Account

Section titled “Connect with your Facebook Ads Account”

Once logged into the Facebook Ads interface, click on Menu, then Settings.

You will find your pixel ID, which you can copy and paste into the Marketing Settings tab of your site in the Facebook Custom Audience Identifier field.

To verify that your Facebook pixel is correctly installed, you can use the Facebook Pixel Helper plugin. It is sometimes necessary to disable the ad blocker in your browser to view the information transmitted by this plugin.

A domain name verification may be required. In this case, choose the DNS verification method and add the TXT record at your domain level, as shown here: Modify DNS

Using the Conversion API - Going Further

Section titled “Using the Conversion API - Going Further”

Check out our blog article dedicated to using Facebook Ads for your subscription box site.

How to use Facebook Ads for my subscription box

Event List

Section titled “Event List”

Below you will find a list of events if you want to do retargeting

  • AddToCart: when the person chooses a plan, sent for cart addition
  • CompleteRegistration: when a user has registered
  • PageView: on each page view
  • Purchase: Order confirmation

The CompleteRegistration event is used when creating an account. At that moment, the data does not exist. Subsequently, you can choose to use it or not, making sure it does not duplicate the Purchase event, which concerns order confirmation (The CompleteRegistration event notifies Facebook that a user has registered on the site).