Tracking
Analytics
Section titled “Analytics”Purchase Journey
Section titled “Purchase Journey”{type : 'pageview', url: '/page-profil.html'}=> I viewed the profiles page{type : 'pageview', url: '/page-formules.html'}=> I viewed the plans page{type : 'pageview', url: '/page-mon-compte.html'}=> I viewed step 1 (account creation){type : 'pageview', url: '/page-choix-profil.html'}=> I viewed step 2 (profile selection){type : 'pageview', url: '/page-livraison.html'}=> I viewed step 3 (delivery selection){type : 'pageview', url: '/page-transport.html'}=> I viewed step 4 (carrier selection){type : 'pageview', url: '/page-moyen-de-paiement.html'}=> From the order summary, I viewed the credit card addition block{type : 'pageview', url: '/page-ajout-panier.html'}=> I clicked on carrier validation, my cart is composed, and I proceed to the summary (confirm cart addition){type : 'pageview', url: '/page-cartes-cadeaux.html'}=> I viewed the different gift cards
{ notify: 'event', name: 'AddToCart' }=> when an “add to cart” action is triggered
Conversion
Section titled “Conversion”Conversions are automatically sent to Facebook Ads via:
fbq('track', 'Purchase', {...})Taboola
Section titled “Taboola”{ notify: 'event', name: 'add_to_cart'}=> when a “click-selection” action is triggered
Conversion
Section titled “Conversion”Conversions are automatically sent to Taboola via:
{ notify: 'event', name: 'make_purchase', id: ... }
Outbrain
Section titled “Outbrain”{'track', 'Panier'}=> when a “click-selection” action is triggered
Conversion
Section titled “Conversion”Conversions are automatically sent to Outbrain via:
obApi('track', 'Vente')