Communicating with your customers
It is important to plan communication actions with your customers and prospects to optimize the acquisition of your first subscribers. Here are some tips.
Segment your customer base
Section titled “Segment your customer base”An analysis of the purchasing behavior of your customer base will allow you to identify different customer segments, such as:
- customers acquired through certain marketing offers
- customers who have placed multiple orders
- customers who place regular orders and are loyal to certain products
It is with these segments that you have the best chance of acquiring your first subscribers.
Prepare highly personalized messages to inform them in advance that their favorite products are now available by subscription.
The following benefits can be highlighted:
- Commitment-free
- Flexible with the choice of frequency that suits the product’s usage
- Time savings
- Money savings
Communicate and acquire the first subscribers
Section titled “Communicate and acquire the first subscribers”After targeting this first segment, you can expand your communication to your entire customer base.
All channels should be used and you should not be afraid of repetition: newsletter, personalized card accompanying new orders, etc.
Rely on early customer reviews to highlight your subscription service.
Be clear and comprehensive about how your subscriptions work by writing a clear FAQ and provide the right tools to your internal teams.
You will then need to promote subscriptions on your site, starting from the homepage with a banner and dedicated section.
You can also create a specific page that outlines the benefits of subscription and highlights the most purchased subscription products.