Promoting subscriptions
Here are some tips to showcase your subscription offer and convert more subscribers.
Optimize the display on the product page
Section titled “Optimize the display on the product page”The Ciklik subscription module allows you to customize your subscription offer at the product level.
The subscription purchase option will be integrated seamlessly into your PrestaShop theme.
You have control over:
- keeping your product options (sizes, volumes, etc.)
- defining your subscription frequencies
- offering a discount on subscription purchases
Opt for concise and clear wording to distinguish one-time purchases from subscription purchases and avoid repeating phrases for each option.
Mention the discount offered for subscriptions and if possible highlight it with a colored label or badge system.
Complete your product description with a section dedicated to subscriptions, providing usage examples that will resonate with customers who already know your brand or who are about to make their first purchase.
You can also remind customers below the product description of the benefits of subscribing.
Promote subscription purchases on your e-commerce site
Section titled “Promote subscription purchases on your e-commerce site”You can plan a banner on the homepage of your site that directs visitors to a flagship product from your range now available by subscription.
If you offer subscription purchases on a wide range of products, you can direct visitors to a new content page that presents your subscription offers and some product examples.
Access to this new content page can be a new entry in your navigation menu to allow your customers to easily find their subscription products.
Finally, you can allow your customers to filter products in your catalog directly using this new subscription purchase criterion.
Do not hesitate to display in several places the benefits reserved for your subscribers:
- commitment-free and flexible
- savings
- access to certain products and/or services
Provide reassurance around your subscription offer
Section titled “Provide reassurance around your subscription offer”Since each customer has their own sensitivities, you can play on several aspects by applying the SONCAS method used in sales teams:
- Security: Recurring credit card payments are secure and your customer can unsubscribe at any time
- Pride: Subscription is a service you offer to meet the needs of your top customers and you offer exclusive benefits to your subscribers
- Novelty: Make subscription a brand new service you offer to your customers
- Comfort: Offer maximum flexibility to your subscribers and make it easier for them to access products they will use regularly
- Money: Remind customers of the savings they will make through subscription purchases
- Friendliness: Subscription allows you to build a close relationship with your customers
You can communicate these different messages through several approaches:
- Reassurance block: Easy to add to your product pages, each argument is illustrated by an icon and a short description
- FAQ: Practical, it will provide all the useful answers to visitors who are hesitant to subscribe
- Customer reviews: The ultimate social proof, this is the most powerful tool to convince an undecided visitor