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Sell Individual Products

You can customize the banner of your E-shop by clicking on My Sites then on Edit. From the Appearance tab, upload your banner image and enter a title.

You can customize the meta title and meta description of your /shop page in the Settings > Basic Configuration tab of your site.

Your shop is accessible at the /shop URL.

To structure your shop and organize your products, start by creating your product categories from the left column by clicking on Categories.

If you don’t want to offer categories, you can create one called Shop for example and modify the URL of your E-shop item (if it’s offered in the navigation menu or in your footer) so that visitors land directly on the page with your products.

Enter the product name and the rewritten URL (which will be visible in the address bar of the web page, no special characters or spaces).

Select the category in which this product is offered.

Enter its price and whether you are subject to VAT or not.

By checking the active box, the product will be visible on your site.

Check the sellable box so that the product can be selected for ordering.

Check the virtual product box if you want it to have no shipping costs for the product in question.

Check the Feature on homepage box if you want the product to be visible below your product categories when the visitor arrives on your shop.

Enter the quantity for this product to activate stock management on the product.

You can then enter a short description, visible when products are displayed. By clicking on the product on your site, visitors can then view its details: this is where you customize the long description and details fields.

For proper SEO of your product in search engines, fill in the meta title and meta description fields (no more than 180 characters).

You can finally add one or more image(s) to your product. Make sure it does not exceed 1 MB. The recommended size is 600 by 600 pixels.

When creating a product, you have the option to choose a Variation (or product option). This will allow you to offer the product with different characteristics.

Click on Characteristics in the left column and create your different characteristics and for each of them the associated values. (Example: I create the color characteristic with the values yellow, red and green, then the size characteristic with the values S, M, L and XL for a garment).

These characteristics will be available when you create your product options (example of the red S option):

  • enter the desired characteristic(s)
  • link the product in question to the product option

From the product details, the Variation field allows you to indicate the default characteristic that will be visible when clicking on the product in question from your site.

Product options allow you to:

  • have stock management
  • offer a price influence depending on the chosen option

Enable stock management for the product by entering a value in the quantity field.

Fill in the Price influence field if the price is modified based on the option or variation chosen.

A percentage discount for subscribers can be configured for any purchase on the shop. The discount percentage should be entered in the Marketing Settings tab of the site. The format is 0.2 for 20%.