Advertising Campaign

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Create a Campaign

This campaign is set up so that visitors automatically have a discount in their cart to encourage them to place an order on your site. The configuration is done in 2 steps:

• creating the discount coupon
• creating the advertising campaign

Be careful not to enter special characters and use hyphens instead of spaces in the fields you fill in when creating a campaign.

Create a Discount Coupon

For this step, go to the article dedicated to creating a discount coupon.

Warning

When creating your discount coupon, if it’s a campaign for subscriptions, make sure to link your coupon to the desired plans.

Create an Advertising Campaign

Click on Ad Campaign in the left column, under the Marketing section, then on Create:

• Enter the coupon name you just created, which will be automatically added to the cart when visitors click on your ad’s destination link. This way, the user won’t have to type the coupon name for the discount to be effective; it will be automatically added to the cart.
• Enter the UTM parameters to track your campaign reports in Google Analytics (source, UTM medium, content, and campaign). Avoid spaces and special characters for these fields.
• Customize the banner message from the Custom Message field

A link is automatically generated. This is your campaign destination link.

When the visitor clicks on this link, they will see the banner “A discount of X amount has been added to your cart”. The banner message can be customized in the advertising campaign details.